Prof. Dr. Jürgen Wagenmann

Prof. Dr. Juergen Wagenmann is Professor of International Business Administration and Director of the Institute for SMEs and Crafts at the Allensbach University of Applied Sciences. The legally independent, affiliated university institute acts as an advisory firm for companies, chambers, and trade associations as well as government organizations, both nationally and internationally. The two main areas of advice with international focus on China and Southeast Asia are 1) internationalization and market entry strategies of SMEs, and 2) educational counselling on the topics of dual vocational and higher education, Education 4.0 and internationalization in education. Furthermore, Prof. Wagenmann holds an adjunct professorship at a Chinese business university. He organizes German-Chinese university cooperation, seminars on dual VET and Dual Higher Education for educational delegations from China, as well as China-oriented business seminars for delegations of German SMEs.


Institut für KMU und Handwerk/ Institute for SMEs and Crafts



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Address: Robert-Bosch-Str. 32,
Office twenty, building C, 2nd floor,
63303 Dreieich bei Frankfurt,Germany
Telephone: +49 - 6103 - 7315333
Fax: +49 - 6103 - 7315331

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